TERMIUM Plus®

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database marketing [1 record]

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Alphabetical list of terms

Record 1 2008-06-11

English

Subject field(s)
  • Merchandising Techniques
  • Data Banks and Databases
  • The Product (Marketing)
CONT

The use of credit cards and the computerization of customer purchase records at each store site have helped segment the special interests of certain groups of people, which have boosted the use of data-base marketing.

OBS

database marketing: term used by Parks Canada.

French

Domaine(s)
  • Techniques marchandes
  • Banques et bases de données
  • Produit (Commercialisation)
DEF

Technique mercantique s'appuyant sur l'exploitation systématique de bases de données.

OBS

marketing par bases de données : terme en usage à Parcs Canada.

Spanish

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